Matthew McNerney 
Chief Creative Officer at Luci

“Alasdair brings a rare mix of magic to every interaction: charming and sharp, generous with his time, and relentless in his pursuit of quality, he sets a standard that makes everyone around him better. He’s one of the rare few who truly understands that experience design has no fixed borders. He pulls insights from retail, hospitality, culture, and branding without ever losing sight of the human at the center. He welcomes ideas from anywhere. No ego, no hierarchy, just a deep belief that good work can come from any corner of the room. He always makes space for curiosity and collaboration.

He’s one of the best presenters I’ve ever seen, able to disarm a room with warmth and then cut straight to the strategic core. He’s funny as hell. His presentations were masterclasses in focus and presence.

Above all, he was a mentor in the truest sense. An advocate. He paid attention. He asked the right questions. He wanted you to thrive at work and in life. I will never be the leader that Alasdair is, but I try to emulate his passion and wisdom daily, and often find myself wondering how he would handle a situation: when I get really stumped I still pick up the phone, and he still answers, years after being my formal boss. There’s just no one like him. I’m endlessly grateful to have worked alongside him.”